课程介绍关于电子商务专业.docxVIP

hkuMaster of Science in Electronic Commerce and Internet Computing [MSc(ECom IComp)]Course Aims:The Master of Science in Electronic Commerce and Internet Computing programme is the first programme in Hong Kong to bridge business and technology. It is designed for business executives, policy and decision makers, managers, and information technology professionals to equip them with the latest knowledge and skills about technology development and business opportunities in e-commerce on the Internet. Mode of EnrolmentStudents are required to successfully complete 12 modules to graduate. The mode of study may comprise 8 modules plus a project (equivalent to 4 modules). Alternatively, students may select to study 12 modules. The programme tries to provide an integration of technology with businesses, and consists of modules (courses) falling into two major and related disciplines: electronic commerce modules and Internet computing modules. Students are encouraged to take modules in both disciplines, provided they have the necessary pre-requisite knowledge for the particular module. Extensive counselling will be provided to assist students to choose their modules. Modules are further divided into core and elective. Students are required to select at least 4 modules from the list of core modules (can be any mixture of electronic commerce or Internet computing discipline). The remaining modules can be selected from either core or elective modules. The following modules (listed in order of course code) are offered in the programme: ECOM6004Legal aspects of I.T. and e-commerce (core)ECOM6008Supply chain and e-logistics management (core)ECOM6013E-commerce technologies (core)ECOM6014E-marketing (elective)ECOM6016Electronic payment systems (elective)ECOM6020Customer relationship management: business strategies and techniques (elective)ECOM6022Topics in electronic commerce (elective)ECOM6023E-financial services (elective)ECOM6024Mobile and pervasive commerce (elective)ECOM6025Tec