LEXUS完美品味志.pptVIP

LEXUS完美品味誌 LEXUS Magazine 2012 Profile LEXUS magazine is a magazine custom-designed for LEXUS car owners. Adopting “lifestyle” as its main re-porting focus, this publication helps the reader navigate his or her high-quality lifestyle. This magazine achieves the marketing image of Lexus, “The Relentless Pursuit of Perfection” and builds a lasting relationship with Lexus car owners. LEXUS完美品味誌，是一本專為LEXUS車主量身定作的雜誌，並以精緻優雅風格、兼具國際潮流品味的「Life-Style」為報導主軸的高品質精緻生活指南，藉由雜誌的呈現達到LEXUS「專注完美，近乎苛求」的行銷形象以及與車主建立起情感的聯繫。 讀者輪廓 Readership Demographics 男女比 Gender 樺舍文化刊物 精準溝通目標客層 ( Women ) ( Men ) 年齡 Age Distribution 樺舍文化刊物 精準溝通目標客層 讀者輪廓 Readership Demographics ( 20-29 years ) ( 30-39 years ) ( 50-59 years ) ( Above 60 years ) ( 40-49 years ) 讀者輪廓 Readership Demographics 樺舍文化刊物 精準溝通目標客層 教育程度 Education level ( University ) ( Secondary ) ( Less than Secondary ) ( Graduate and above ) 讀者輪廓 Readership Demographics 樺舍文化刊物 精準溝通目標客層 職業類別 Occupation (Public official) (Upper-Level Management) (Company Employee ) ( other (Housewife , officer… ) ) ( Company President) (Professional (Physician , Accountant)) 兼具銷售與口碑的優勢品牌 A Superior Brand in Terms of Both Sales and Name Recognition LEXUS連續十年獲得J.D. Power亞太區台灣汽車售後顧客滿意度指標第一名 的榮銜，取得豪華車銷售冠軍，是台灣豪華車第一品牌。顯示LEXUS 「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選澤優勢品牌 所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。 LEXUS has been awarded the first place of J.D. POWER Asia Pacific Taiwan Customer Satisfaction Index (CSI) for ten years consecutively, and therefore it has reached the sales championship of luxury automobiles and has been the top brand of Taiwan luxury car industry. This indicates that the Lexus motto, “The Relentless Pursuit of Perfection,” has struck a chord with car owners. Thus, selecting a magazine such as this one, is akin to selecting a exposure medium that reflects both taste and style. 樺舍文化刊物 精準溝通目標客層 刊物優勢 Publication Strengths 配合雜誌曝光突顯品牌價值 The Magazine as a Means of Bringing Out Brand Value 雜誌訴求為高質感的「 Life-Style 」，內容規劃休閒生活、流行時尚等精緻 報導，商品