Promotion Below the Line【DOC精选】.docVIP

Promotion Below the Line Promotion below the line refers to those promotional methods which do not depend upon media such as newspapers and TV. Direct mail is one means of direct marketing, which is often seen as part of a firm’s distribution network. They give the chance to show how a product actually works. Consumers reaction to a product can be tested before it is released onto the market. Some trade fairs and exhibitions are held overseas. A fair or exhibition may attract press coverage. They allow customers to discuss a product with members of the management team. Technic