vrine model.pptVIP

SOCIALLY-COMPLEX RESOURCES 1. Culture can be defined as the beliefs and values that organizational members share that guide their actions at work. Having a unique culture that effectively supports your strategy can be especially beneficial. 2. Routines are “standard operating procedures” for performing key activities that are developed over time. Frequently not consciously designed. Routines for performing complex activities (e.g., inbound logistics) can also be especially beneficial. EXAMPLES: Valuable and rare socially-complex resources are often key sources of sustained competitive advantage because they are typically hard to imitate or substitute for. 3. Trust between organizational members and/or between the organization and its external stakeholders (e.g., customers, suppliers) can help to reduce costs. * 匝乳委层储企短忍贼濒午典庐缚纵淫索锚蓟今爸烩挞房由肝译栋眶稼真淌vrine modelvrine model Putting Pfizer’s Patents for Zoloft to the VRINE Test * Inimitable andnon-substitutable? Can competitors imitate? Can they substitute? Exploitable? Can Pfizer exploit potential value of Zoloft? Rare? Is the offering of a drug for treating serious depression rare among firms in the industry? Valuable? Do patents on Zoloft ?provide value? Pfizer’sZoloft ? 帝贩淄盾疟页率笆蒸林屡出尉倘皱曰荫屁邀脚贺蔗扎贴殷衰籍卒藕逻襄薯vrine modelvrine model Putting Pfizer’s Patents for Zoloft to the VRINE Test * Inimitable andnon-substitutable? Competitors can’t directly imitate (patented). Competitors have substitutes (e.g., Prozac, Paxil). Development of Zoloft was Pfizer’s attempt to substitute for these previously developed drugs. Exploitable? Pfizer has all the essential complementary resources: clinical testing, manufacturing, marketing./sales. Rare? A few, but nowhere near all, other drug makers have similar products. Valuable? Patents on Zoloft ? allowPfizer to provide a drug that addresses critical health condition (i.e., serious depression)? Pfizer’sZoloft ? 贺劫峪赛钮或僚组汝篇豺揍与耪冕扔债晾全铲衡母勋集惠病氛闻融桐郡民vrine modelvrine model DYNAMIC CAPABILIT