可口可乐（cocacola）的市场渗透力和覆盖率.pptVIP

Your company slogan Case: Coca-Cola By: Lv Peng Sunday, June 10, 2012 Market Coverage and penetration rate Contents 2. Case : Coca Cola 1. definition market coverage Definition: Number of active retail or wholesale outlets (relative to a saturation level) that sell a specific firms brands in a given market. Required market coverage is achieved by following concentrated marketing, differentiated marketing, or undifferentiated marketing strategy. 中文解释： 什么是市场覆盖率? 市场覆盖率是一个与市场占率相关的一个指标。它是本企业产品的投放地区占应销售地区的百分比。市场覆盖率按照从低密度的覆盖到高密度的覆盖可以分为独家分销、选择分销和密集分销三种类别。 计算公式 市场覆盖率的计算公式: 市场覆盖率= (本企业产品投放地区数/全