E-Commerce.ppt.pptVIP

Section 2-1Why It’s Important E-commerce has impacted the economy in countless ways. Successful e-commerce entrepreneurs are aware of the specific advantages and disadvantages of conduction business online and plan accordingly. Section 2-1 Key Terms e-business brand loyalty mass customization value chain elastic demand E-Commerce Environment Business in the old economy focused almost exclusively on manufacturing physical goods. Today, in the new, electronic economy, knowledge production is the primary business driver. E-Commerce versus E-Business In Chapter 1 you learned that e-comme