北师大高一英语（下）模块四 Unit11 Lesson 3 The Advertising Game教案 .docVIP

Lesson 3 The Advertising Game Time Allotment: 2 periods Teaching Aims and Requirements 1. To learn about the developmen of advertisement 2. To help to draw more attention to public ads and sense of social responsibility. 3.To get students to design their own advertisements 4. To learn and practise –ing form Teaching Modes: Teacher-student, individual, pairs, groups Teaching Importance: 1. To make clear to the students the contents and the structure of the text 2. To enable the students to get the main idea of the text 3. To learn and practise –ing form Teaching Difficulties: 1. To get the students to design their own advertisements 2. To make clear to the students the contents and the structure of the text. Teaching Aids: computer, pictures, text-books Teaching Procedures: Step Ⅰ Leading-in 1. Greetings and free talk 2. Work on Ex.1. Play a couple of advertising video epesodes and then ask students to find out as quickly as possible what products are advertised in the given ads. ① What product is being advertised in each epesode? ② Which advertisements have you seen recently that you like? ③ What did you like about them? Step Ⅱ Reading 1. Read the text and try to match the given ads with the kinds of ads referred to in the text. (product-sale advert, service-sale advert, public advert) 2. Learn to figure out the main ideas of each paragraph. In this part, the students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. In the meanwhile, they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”. Mark the following statements with “B”, “N” or “M” (B: too broad N: too narrow M: main idea) Paragraph 1: ① The classical advertisement cannot let people know what companies sell. ② The classical advertisement is too simple for people to know anything. ③ To know the brand name means where to buy the product in the classical