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高一英语牛津译林版必修4 精品学案 unit1 advertising-reading.doc
Unit1 Advertising-reading学案
I. Spelling:
A_________ (广告) are an important part of our lives.
I did some research on advertisements, and have some very important information to s________ with you.
An advertisement provides information and uses p ________language and exciting images to encourage people to buy a product or service or believe in an idea.
A commercial advertisement is one which someone has paid for to p_______ a product or service.
PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.
China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.
The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that!
PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.
China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country.
One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀) slowly’.
I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.
Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.
The publisher also said that the readers wouldn’t believe the writer’s u______ way of thinking and rich i__________ (想象力).
This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______.
That is why we are considering r________ (重新包装)our chocolate bar as well.
Our new packaging will be colorful and ________ (引人注目).
Have you ever ________ (后悔) not having snapped those ______
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