2.商务英语写作第二章资料.pptx

高等学校英语拓展系列教程 主 编：胡英坤 车丽娟 外语教学与研究出版社 Chapter 2 Structure and Styles of Business Letters 商务信函的结构与格式 Structure and Styles of Business Letters Chapter 2 The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter. Chapter 2 Contents of this chapter I. Structure of Business Letters II. Styles of Business Letters III. Envelop Addressing IV. Practice (additional) Structure and Styles of Business Letters Chapter 2 I. Structure of Business Letters Business letters are usually composed of 12 elements: 1. Letterhead 2. Date 3. Inside address 4. Attention line 5. Salutation 6. Subject line 7. Body 8. Complimentary close 9. Signature 10. Reference initials 11. Enclosure (on attachment) 12. Copy notation Structure and Styles of Business Letters Structure and Styles of Business Letters Chapter 2 Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional. I. Structure of Business Letters Chapter 2 1. Letterhead 信头 Structure and Styles of Business Letters The name of the company Its address and postal code Telephone number Fax number Company website address E-mail address A trademark or a slogan, etc. Chapter 2 Structure and Styles of Business Letters EASTERN TEXTILES IMP. EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650#### Http:// E-mail: bcxbcx@411 Example 1. Letterhead 信头 Chapter 2 Structure and Styles of Business Letters typed below the last line of the letterhead The common format is either American (Month/Day/Year) or British (Day/Month/Year). The month written in full is preferred because it may create confusion if written in numbers. 2. Date 日期 Chapter 2 Structure and Styles of Business Letters June 12, 2013 20 June, 2013 Do not use only figures, i.e. 12/6/06 Examples 2. Date 日期 Chapter