环球商务英语.ppt

环球商务英语 本课程主要内容包括8个教学模块： 第一模块 公司结构与经营 (Module 1 Change and the company) ：在全球化背景下，公司的结构、经营及运作方式的变化； 第二模块 客户服务 (Module 2 The customer) ：客户服务的概念及策略，征求客户意见的方式； 第三模块 财务管理 (Module 3 Finance) ：理财意识与财务管理中的基本程序及有关问题； 第四模块 新产品开发 (Module 4 A new product) ：市场调研方法、产品介绍、促销方式及产品更新； 第五模块 技术培训与发展 (Module 5 Responding to technology) ：信息通讯技术等新技术手段对公司的影响，因特网与电子商务，及人员培训； 第六模块 招聘与求职 (Module 6 Recruiting new staff) ：公司征聘决策、方式、筛选及培训；求职者应聘，写履历及求职信； 第七模块 广告与市场竞争 (Module 7 Advertising and competition) ：进行市场调研和竞争对手分析，设计广告促销方式，树立品牌意识； 第八模块 销售与服务 (Module 8 Selling the product) ：产品介绍及推销技巧，售后服务。 Module 1 Change and the company Unit 1 key points: 1. How organizations can be structured. 2. The language for describing company structure and personal responsibilities. 3. The development of successful products. Unit 2 Key points: 1. You consider the effect of change on individuals and learn sth. about the global market. 2.You focus on new ways of buying and selling using the latest technology. 3.You study the language used to describe trends and changes in them. Unit 3 1.Look at different work patterns and, in particular, at the effects of technology on working practices, including the trend towards working from home. 2.Look at regulations associated with the workplace and the language used to describe them. Module 1 Change and the company Introduction (p1) 1.what does this module talk about? 2.why there are so many changes? 3.what are we supposed to learn in U1, U2,U3 and U4? Unit 1 How companies operate Session 1 (p2) 1. what is the name of the company mentioned? 2. where is it? 3. what change happened and why? Activity 2 (p3) What is ken Lewis’s job title? Compare the changes of the company in 1972 and the present. Why communication is important? What does Ken Lewis think about the internet and why does he think so? Session 2 the structure Activity 3 (P6) 1.what kind of organization it used to be? 2. What kind of people th