商务英语综合教程第四册Unit 8 Promotion.pptVIP

Unit 8Promotion Warm-up Activities I. Pair works What do you know about promotion? Think about that and talk with your partner. II. Group work Work in small groups, discussing how promotional strategies convince customers to make a buying decision. III．Think about and then make a list of different promotional strategies you know in daily life. Background Information To present information to consumers as well as others. Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are p