毕业设计（论文）-图雅诺宣传片的包装设计.docxVIP

SHANDONGＵＮＩＶＥＲＳＩＴＹ　ＯＦ　ＴＥＣＨＮＯＬＯＧＹ毕业设计说明书“图雅诺”宣传片的包装设计学 院：计算机科学与技术学院专 业： 数字媒体技术 学生姓名： 学 号： 指导教师： 2015 年 6 月摘要随着计算机科学技术的飞速发展与摄影摄像技术的突飞猛进，我们的非线性技术制作力量已经拥有充分的实力，来制作出企业宣传片，企业宣传片在企业的发展中起到至关重要的作用，并摧动着企业的发展壮大。但是由于新闻组织能力和拍摄制作技术的良莠不齐，使得专业的产品宣传片制作，仍然具有不同的档次之分。 本设计是以福田新上市品牌“图雅诺”为目标的产品介绍宣传片，主要介绍图雅诺品牌的宣传片的创意设计与实现的工作内容,通过对图雅诺品牌特色的了解,确定了以灰色调包装为主的包装设计理念,融合图雅诺品牌的文化背景,突出自己的特色。本设计主要设计和实现了福田图雅诺品牌上市的宣传片。主要工作有以下几部分：1.分析了企业宣传片对一个企业来说的重要性，国内汽车类宣传片占总宣传片的比重，以及国内汽车类宣传片的发展现状。2.对本设计中所应用到的软件进行了一定程度上的解析。3.介绍了本设计的前期策划、创意以及实现的过程。关键词：企业 宣传片 开拓市场 AbstractWith the rapid development of computer technology and photography technology . Our nonlinear technology production force has already been full of strength, to produce a corporate video. Corporate video is the preferred way of building cooperate brands and it is playing a crucial role in enterprise development. But， because of the news organization ability and shooting technique of the good and the bad, the professional promotional products production, still have different grades.This design is to Futian listing brand ‘TOANO’ for product introduction videos, mainly introduces figure TOANO brand propaganda piece of creative design and implementation work, through understanding of the graph TOANO brand characteristics, determined to the grey tone packaging design concept, fusion graph TOANO brand of cultural background, highlighting their features.This design is mainly the design and implementation of the propaganda film of Futian map TOANO brand listing. The main work is as follows:1. The importance of enterprise propaganda film for an enterprise is analyzed, the proportion of the domestic automobile publicity film and the status quo of the domestic automobile propaganda film are also analyzed.2. Applied to in the design of the software on a certain degree of resolution3. This work of prophase planning, creative and implementation process.Keywords: Corporate Video、Corporate culture 、Develop markets目 录摘要IAbstractII目 录III第一章 引 言- 5 -1.1 宣传片制作发展现状-