unit 4 topic esearchunit 4 topic researchunit 4 topic researchunit 4 topic research.ppt

Unit 4 Topic Research 16. coupon In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate （折扣，部分退款） when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones. Unit 4 Topic Research Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great. Unit 4 Topic Research 17. shopaholic Shopaholic is a term used to describe individual who consider themselves as addicted to shopping. The term shopaholic is often casually used to refer to anyone who shops for fun, but truly compulsive buyers have an uncontrollable, sometimes destructive urge to spend.” Compulsive behavior and overspending can be a significant problem for many with bipolar disorder(双向型障碍). Unit 4 Topic Research 18. Prosumer Prosumer is a portmanteau (混成词) formed by contracting either the word professional or producer with the word consumer. The term has taken on multiple conflicting meanings: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. It can also be thought of as converse to the consumer with a passive role, denoting an active role as the individual gets more involved in the process. Unit 4 Topic Research 19. white goods The term white goods or whiteware is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking,