RunningHeadPROPOSITIONALDIFFUSIONMODEL.docVIP

Running Head: PROPOSITIONAL DIFFUSION MODEL The Development of a Propositional Diffusion Model Submitted to the 2003 Central States Communication Association Convention Communication Theory Interest Group Authored by Kimberly D. Mann Bruch Graduate Student, San Diego State University Senior Writer, University of California, San Diego Contact Information: Kimberly D. Mann Bruch University of California, San Diego San Diego Supercomputer Center 9500 Gilman Drive, MC 0505 La Jolla, California 92093-0505 858-822-0977, kbruch@ ABSTRACT This paper presents a conceptual path-analyti