Unit 1 Advertising-Welcome to the unit课件(牛津译林版必修4).ppt

What may be talked about in this expository writing? 通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。 * Welcome to the Unit Enjoy some ads Enjoy more ads Enjoy more ads Enjoy more ads Types of advertisements Commercial advertisements To promote a product or service Public service advertisements (PSAs) To educate people about health, safety or any other problem that affects public welfare let’s go Observation: Observe the four pictures on Page1. Try to divide them into two parts. Observation: Public service advertisements (PSAs) Commercial advertisements Earth Day Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo Free - Talk: 1 Where can we find these ads? 2 Why do we like these ads? On billboards, on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. 雀巢咖啡 The taste is great. 味道好极了。 麦当劳 I‘m lovin’ it! 我就喜欢！ 三星电子 feel the new space. 感受新境界。 百事可乐 the choice of a new generation. 新一代的选择。 IBM no business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。 东芝电子 take toshiba, take the world. 拥有东芝，拥有世界。 麦斯威尔咖啡 good to the last drop. 滴滴香浓,意犹未尽 。 雪碧 obey your thirst. 服从你的渴望 。 Prediction: advertisements Reading strategy: reading expository writing （说明文） introduction of the subject supporting details conclusion a subject Structure of the writing: Subject Introduction of the subject Supporting details Conclusion Paragraph 1 Paragraph 2 Paragraph 3-4 Paragraph 5 Fast-reading 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 2. What does PSA stand for? 3. What do PSAs aim to do? Public service advertisement. They aim to teach us and help us lead better lives. Listen to the passage and fill in the numbered blanks with