高级商务英语听说（第二版）Unit 5 Brand Equity and Global Brands.pptVIP

Brand Equity and Global Brands品牌资产和全球品牌 Unit 5 ? Learning objectives In this unit students will learn words and expressions related to branding. Students will be able to talk about the historical development and the current situation of global brands. ? Background reading  Notes: equity 资产 intangible asset 无形财产 a business asset that has no physical existence association 联想association mental connection between ideas price premium generic 属的；类的；一般的 generic shared by or including a whole group or class; not specific brand extension 品牌延伸 core 核心 core most important part of sth attit