高级商务英语听说（第二版）Unit 6 Advertising Appeals－Image Personality.pptVIP

Advertising Appeals ——Image Personality广告诉求——形象和性格 Unit 6 ? Learning objectives In this unit students will learn words and expressions related to advertising. Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product. ? Background reading Notes: mix 组合，混合 mix mixture or combination of things or people publicity (向新闻界散发的)宣传材料；广告 publicity (business of) providing information in order to attract public attention; advertising fade 逐渐消失 fade (away) disappear gradually (from sight, hearing, memory, etc);