河北省滑县六中2015-2016学年高二下学期文科英语限时训练002 含答案.docVIP

  • 17
  • 0
  • 约1.13万字
  • 约 11页
  • 2017-03-02 发布于四川
  • 举报

河北省滑县六中2015-2016学年高二下学期文科英语限时训练002 含答案.doc

河北省滑县六中2015-2016学年高二下学期文科英语限时训练002 含答案

命题人: 刘春丽 审题人: 刘春丽 命题时间:2016- 02-14 编号:2015-2016yy002 滑县六中2014级高二限时练习 文科普通班英语练习002 使用时间_________班级_________ 姓名_________考号_________ 一.阅读理解(2*8=16) A Self-reward may explain luxury purchases in China. Chinese consumers greedy appetite for luxury goods and services appears unstoppable, with just 2 percent of the Chinese population responsible for one-third of the worlds luxury items. As Chinas economic miracle continues and spreads across second- and third-class cities, the market opportunities for all sorts of luxury goods and services are unlimted. Luxury consumption in China now extends way beyond well-known car, clothing and jewelry brands. For example, the luxury jet market in China is the fastest-growing in the world, even passing that of the United States, with a market share of 25 percent. This trend appears to be continuing, with 20 to 30 percent growth expected in China, compared with only 2 to 3 percent in the US. But more important, Chinas luxury jet market growth represents a major development in the private consumption of luxury items. Chinas high-quality red wine market also provides clear evidence of the growth in private consumption of luxury goods. In 2013, China became the largest market for red wine in the world, even overtaking the French, with 1.86 billion bottles drunk in China last year. Over the past five years, Chinas red wine consumption has grown 136 percent. But far more attention is still paid to the visible signs of Chinese consumers luxury shopping. Public consumption of such expensive, global luxury brands such as Prada and Armani is easily explained by the desire to gain face and publicly display social climbing through material possessions. Consequently, celebrity endorsement(名人代言) features heavily in the marketing of such luxury items. Private consumption of luxury items is, however, less well understood. According to my ongoing consumer research in this area, it is self-rewa

您可能关注的文档

文档评论(0)

1亿VIP精品文档

相关文档