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Extreme value retailers are small, full-line discount stores that offer a limited merchandise assortment at very low prices. Full-line discount stores are retailers that offer a broad variety of merchandise, limited service, and low prices. An intensive distribution strategy is designed to get products into as many outlets as possible. Multichannel retailers are retailers that use some combination of stores, catalogs, and the Internet to sell merchandise. Off-price retailers offer an inconsistent assortment of brand name merchandise at low prices. Selective distribution uses a few selecte