Figure 12图 A framework for electronic commerce. Sources.pptVIP

Figure 12.1 A framework for electronic commerce. [Sources: Modified from R. Kalakota and A. B. Whinston, Electronic Commerce: A Manager’s Guide (Reading, MA: Addison-Wesley, 1997), p. 12; and from a list provided by V. Zwass, “Electronic Commerce: Structures and Issues,” International Journal of Electronic Commerce (Fall 1996), p. 6.] Figure 12.2 Keys to successful interactive marketing. [Source: GartnerGroup.] Figure 12.6 Electronic commerce consumer behavior model. [Source: Turban et al., Electronic Commerce: A Managerial Perspective. Prentice Hall, 2000.] Figure 12.7 Public and priva