Four Basic Types Of Measurement Columbia University四种基本类型的测量哥伦比亚大学.pptVIP

Four Basic Types Of Measurement: Categorizing Nominal Ranking Ordinal Determination of the size interval Interval Determination of the size of ratios Ratio CENTRAL TENDENCY AND VARIABILITY (NOMINAL SCALES) Information: guessing game (ESP experiments) CENTRAL TENDENCY AND VARIABILITY (NOMINAL SCALES) One word - no guesses Two words - one guess Four words - two guesses Eight words - three guesses Varying amounts of information Nominal scales: Name of category does not imply rank, even if it is a number. Nominal Scales Assignment to categories according to a rule e. g., manic - de