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Launched Tickle Me Elmo in Spanish. Hispanic advertising campaign for all of its toys includes TV, print, out-of-home and event marketing. Fisher-Prices marketing also includes a toy guide placed in Spanish-language newspapers. Works with retailers to create on-shelf promotions in Spanish targeting stores that over-index with Latino households. Fisher-Price * Source: Brandweek – Toy Treatment article. Feb 2007 Conducted a promotion with 300 high-density Hispanic Wal-Mart stores in the weeks leading up to Three Kings Day. On Jan. 6. The retailtainment event centered on the holiday