Lord of the Flies pgasd蝇王 pgasd.pptVIP

Social Influence 1. Compliance The person at whom the influence is directed (the target) publicly conforms to the wishes of the influencing source but does not change his or her private beliefs or attitudes. (The child eats the spinach but continues to dislike it.) 2. Internalization The target changes his or her beliefs, attitudes, or behaviors because of a genuine belief in the validity of the position advocated by the influencing source. (A middle-aged man gives up smoking after reading – and believing – the surgeon generals warnings that smoking causes cancer.) 3. Identification The t