Mining and Summarizing Customer Reviews UIC挖掘和总结客户评论UIC.pptVIP

* * * * * * * * * * * Bing Liu, 5th Text Analytics Summit, Boston, June 1-2, 2009 Bing Liu, 5th Text Analytics Summit, Boston, June 1-2, 2009 Sentiment Analysis Bing Liu University Of Illinois at Chicago liub@ Bing Liu, 5th Text Analytics Summit, Boston, June 1-2, 2009 * Introduction Two main types of textual information. Facts and Opinions Most current text information processing methods (e.g., web search, text mining) work with factual information. Sentiment analysis or opinion mining computational study of opinions, sentiments and emotions expressed in text. Why opinion mining now? Mainly because of the Web; huge volumes of opinionated text. Bing Liu, 5th Text Analytics Summit, Boston, June 1-2, 2009 * Introduction – user-generated media Importance of opinions: Opinions are so important that whenever we need to make a decision, we want to hear others’ opinions. In the past, Individuals: opinions from friends and family businesses: surveys, focus groups, consultants … Word-of-mouth on the Web User-generated media: One can express opinions on anything in reviews, forums, discussion groups, blogs ... Opinions of global scale: No longer limited to: Individuals: one’s circle of friends Businesses: Small scale surveys, tiny focus groups, etc. An Example Review “I bought an iPhone a few days ago. It was such a nice phone. The touch screen was really cool. The voice quality was clear too. Although the battery life was not long, that is ok for me. However, my mother was mad with me as I did not tell her before I bought the phone. She also thought the phone was too expensive, and wanted me to return it to the shop. …” What do we see? Opinions, targets of opinions, and opinion holders Bing Liu, 5th Text Analytics Summit, Boston, June 1-2, 2009 * Bi