Redesign for Success Developing a StudentCentered Website以学生为中心的网站的成功开发.pptVIP

Redesign for Success: Developing a Student-Centered Website Gina Garber, Digital Services Librarian Michael Hooper, Electronic Services Librarian Program Outline Background Analysis Conceptual Design Prototypes Production Launch Maintenance Questions Background Factors that indicated change was necessary: Original web administrator resigned Students wanted a change Poor usability of materials and resources Too much information on the homepage No website policy and procedures No one was maintaining the website Example 1: Library Test Collection Example 2: Gift Policy Example 3: Humanities 1010 Instruction Background School of Business - Marketing 4310 Dr. Carmen C. Reagan Business Approach Students developed five advertising strategies for the library (red folders) 10-20 pages each Marketing Objectives Relationship of Advertising to Library Usage Consumer Benefits Marketing Plan Implications of Market Research Communications Media and More… Background Students wanted a change “Homepage is too wordy” “Drop down boxes semi-confusing – do differently” “More color” “Add icons” “Organize databases for easier access” “Make it more user friendly” Poor usability of materials and resources Example 1: Library Reserves Example 2: Database Access Too much text on the Library homepage Example 1: Library Homepage (original design) Example 2: Library Homepage (mini redesign A) Example 3: Library Homepage (mini redesign B) No website policy and procedures Analysis Identify Users Identify Users’ Needs Identify Web Administrators’ Limitations Identify Library’s Limitations Auditing Web Pages Microsoft FrontPage Microsoft Active Server Pages Cascading Style Sheets JavaScript PHP Dynamic Navigation (global navigation) Beginning the Creative Process Defining Smart Design Reviewing Website Goals Developing Concepts Presenting Designs and Gathering Feedback Focused on a relief sculpture that hangs in the stairwell entrance between the 2nd and 3rd floor