SS.W.O.T. Analysis media.abfnet.pptVIP

* * * “If You Don’t Know Where You Are Going, Any Road Will Get You Somewhere” Planning Philosophies: If You Fail to Plan You Are Planning to Fail! Planning is as much about doing the right things as it is doing things right. Are you a WITB or a WOTB? Don’t confuse business activity with business achievement! * * Begin with a S.W.O.T. Analysis S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths. What are you or your business good at, what are your particular advantages, what positive things are you best known for, or what do you excel at? Weaknesses. What are yo