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* Examining the Vodka Industry:Smirnoff vs. Absolut BIA Presentation By Blair Coward and Mollie Jo Holman * Company and Product Owned and produced by Diageo, a British company. Brand began with a vodka distillery founded in Moscow. It is now distributed in 130 countries. Smirnoff products include vodka, flavored vodka, and malt beverages. Smirnoff No 21 Vodka: The?worlds leading vodka. Results 2008 -25.1?million 9-litre cases -8% volume growth -12% net sales growth Top?five markets 1.US 2.Great Britain 3.Canada 4.Brazil 5.South Africa Situational Analysis In 2006, vodka was the largest growt