The Evolution of Mate Selection and Gender Roles in 择偶和性别角色的演变.pptVIP

The Evolution of Mate Selection and Gender Roles in Advertisements Jillian Thomson Why is this important? Through evolution and mankind we have learned that women are to make babies, and men are to make as many babies as possible Men find youth, symmetry and good health attractive Women may feel that if you do not have these qualities, you will never have the chance to have a baby and fulfill their purpose for this life Mate Selection What do men want? * good health - clear skin - bright eyes - shiny hair * youth * symmetry * low waist to hip ratio * attractive women What do women want? * financial status * intimacy * physiological investment * security Gender Stereotypes Ever run out of gas while driving, or be reluctant to stop and get directions when lost? You are probably a guy Gender Stereotypes Do you enjoy shopping in a mall, or prefer the taste of wine to the taste of beer? You are most likely a girl We see gender roles and mate choices in advertisements everywhere Your typical male position in the work force “The recipe for good citizenship” Even as children, gender roles have had an influence on us What does this have to do with mate choice? Evolution has taught us that men like women to be young, attractive and in good health. Many, if not all women in advertisements contain all of these traits that men look for,including sex. Many advertisements portray mate choice and gender roles when showing even the simplest things This ad appears to be showing a man smoking a cigarette. Actually it shows a strong, handsome man smoking a cigarette. Women look for male strength and security, and who knows what he could do with that rope Even vehicle choice is created towards gender roles A mini-van is usually seen as a women’s/mother’s vehicle “a vehicle for all parts of