Web Site Privacy How Much Should We Worry网站隐私我们应该担心多少.pptVIP

Web Site Privacy: How Much Should We Worry? By: Senad Cimic Internet – the Largest Source of Personal Data The easiest way to access data Information on the Net is transmitted through many computer systems Web Sites collect personal data from their customers As Internet technology develops, there are new challenges in protecting privacy Privacy Problems on The Internet Web Sites’ actions regarding personal data gathered from you cannot be controlled Many different organizations are free to sell data they collected on their customers Organizations can use data on your Web travels to draw implications about you 77% of the busiest Web Sites don’t have a stated privacy policy (April 2000) Studies show that individuals will supply their personal data if they benefit from it INTERNET CRIME AND ABUSE HACKING Exploiting weaknesses in Web Site security JAMMING Tying up Web server MALICIOUS SOFTWARE Transmitting Malware SNIFFING Placing a software to intercept information SPOOFING Misrepresented Web sites that collect valuable information Software Challenges to Privacy(Malware) Cookies Spamming Adware and Spyware Spybot Keyloggers Trojan Horse Organizations’ Actions Protecting Web Site Privacy Web browsers’ bill of rights Members of Congress are sponsoring bills for tougher privacy protection laws FTC requires companies to enforce any privacy policies that they publicly post CLM International Web Privacy Policy Companies’ Web Privacy enforcements Some companies don’t cooperate with advertisers without privacy policy Disney, IBM, Microsoft Other companies use privacy protection because they fear being sued Leading Internet companies suggest self-regulation approach Self-Regulating Organizations TRUSTe Issued a seal of approval the Web Sites should display Online Privacy Alliance Notify visitors of data collection practices Give visitors the choice of opting out of the site collecting personal data Give visitors access to their own personal data Assure visitors that thei