What is Strategy and How does it develop within 什么是战略它是如何发展的.pptVIP

An Introduction to Strategy Kevin Hinde Aims Introduce the economic problem of scarcity and relate this to the concept of strategy. Explore the meaning of organisational strategy and competitive strategy. Investigate the processes by which strategy is formulated within the organisation. Learning Outcomes Summarise the economic problem and relate this to the issue of strategy through a self-assessment activity. Analyse the various definitions of strategy and critically consider which is more appropriate to your organisation. Critically examine the meaning of strategic management and contrast this with a ‘Rationalist ‘ perspective via note taking. The Economic Problem of Scarcity Insatiable Wants Scarce Resources Choices Opportunity Cost Marvellous Markets? Markets are complex social institutions where exchange takes place. Markets can fail to function properly (Market Failure) Information Asymmetry Market Dominance Externalities We will look at Information. Information Asymmetry Differences between simple and complex exchange. Contrast buying a newspaper with the purchase of a road. Information problems with complex exchange. Opportunism and the ‘hold up’ problem resolved by quasi-market behaviour or integration Whatever happened to ‘Trust’? Marvellous Government? Do we always need regulation when markets fail? Self-regulation market adjustment mechanisms Do we need Government to provide ‘public goods’? What about the ‘merit good’ argument? How good is government? Summary so far…….. How does strategy fit in? strategy is the process by which individuals and organisations make choices about scarce resources so as to satisfy wants over time in an environment of uncertainty. They are aided in this process by market and non-market forces. Organisational Strategy “A strategy is defined as a pattern, of purposes, policies, programmes, actions, decisions, or resource allocations that define what an organisation is, what it does, and why it does it. Strategies can vary by