What is Strategy Charles Warner什么是战略查尔斯华纳.pptVIP

Potential Traps Meaningless differentiation Getting greedy Groupthink Alfred Sloan Throwing money at a problem Lack of commitment Innovation stagnation Perceptual Problems “All the kids are above average…” Jim Collins lists five basic management perceptual mistakes that lead to five stages of decline: Stage 1: Hubris Born of Success Stage 2: Undisciplined pursuit of more Stage 3: Denial of risk and peril Stage 4: Grasping for Salvation Stage 5: Capitulation to Irrelevance or Death Jim Collins, How the Mighty Fall, Harper Collins, NY 2009. The Role of Top Management The role of top management in an organization is: Defining an organization’s position and strategy Making trade-offs Forging fit among activities Building an innovation machine And strategy may have to change along with major structural changes in an industry -- flexibility is vitally important. Organizations Must have a visionary, meaningful mission statement. Must have a clear and simple strategy. Must define how to delight customers. Must be committed to strategic moves and signal commitment to competitors. Must continually innovate. The Strategy Focused Organization * Mission: “Why we exist” Core Values: “What we believe in” Vision: “What we want to be” Strategy: “Our game plan (how to win)” Goals For Implementing Strategy (Metrics): “What we need to do” OUTCOMES Satisfied Shareholders Delighted Customers Effective Process Motivated and Prepared Workforce * The Strategy Focused Organization, Robert Kaplan, David Notron, Harvard Business School Press, 2001 * 25 * 26 * 27 * 28 What is Strategy? “Strategic thinking is the art of outdoing an adversary, knowing that the adversary is trying to do the same to you.” “It is also the art of finding ways to cooperate, even when others are motivated by self-interest, not benevolence. It is the art of convincing others, and even yourself, to do what you say. It is the art of interpreting and revealing information. It is the art of putting yourself in others