2016-2017学年高中英语 Unit 5 Inside advertising课件 新人教选修9.pptVIP

The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading.A few years ago，a brand of bread was offered to dieters with the message that there were fewer calories in every s