电子商务英语第2版教学课件ppt作者兰征Lesson8课件.pptVIP

Lesson 8How to Build a WebSite That Sells? Warm-up Do you consider yourself to be creative? Are you the sort of person who gets sudden flashes of inspiration or are you more of a methodical problem-solver? To find out how good you are at thinking your way around a problem, try this: connect all the circles below with the minimum number of straight lines without lifting your pen from the paper. Reading New Words destination [ .destinei??n ] n. 目的地 naively [ .na:ivli ] adv. 天真烂漫地，无邪地 frustrate [ fr?streit ] v. 挫败，阻挠，使感到灰心，阻止 head [ hed ] n. 头，头脑；领袖；最前的部分；顶点vt.作为…的首领；朝向；前进；用头顶 crystal [ kristl ] adj. 结晶状的n. 水晶，水晶饰品；结晶，晶体 niche [ nit? ] n. 合适的职务、地位等 unique [ ju:ni:k ] adj. 独特的；独一无二的 mindmap n. 构思，腹稿v.构思，打腹稿 sketch [ sket? ] n. 略图，草图；概略，梗概；拟定vi.绘略图；写生，速写vt.勾画 definitive [ difinitiv ] adj. 最后的，确定的；权威性的 dynamic [ dain?mik ] adj. 动力的，有活力的，精力充沛的 content [ k?ntent ] n. 内容；要旨，要意 Expressions surf the web 网上冲浪 stressed out adj. 灰心丧气的 focus on 聚焦，关注于 stand out 使突出，胜任一筹 sketch out 勾画 Language study 1. Several frustrating hours later, you are either lost or stressed out. 句中either…or意为“要么…要么…”，Several frustrating hours later为主句充当时间状语成分。因此，这句话译为“在受尽挫折的几个小时之后，你要么迷了路，要么灰心丧气。” 2. Find out if it has a good niche, or it has a strong demand. 句中a good niche译为“一个良好的细分市场”，a strong demand译为“非常旺盛的需求”。这句话译为“搞清出是否存在一个良好的细分市场，或者这个市场的需求非常旺盛。” 3. Focus on something unique you may have to offer, that stands out from your competitors. 句中you may have to offer是something的定语从句，修饰、限定something，后面的that从句则对something起补充、说明的作用。因此，这句话译为“把注意力集中在你所可能提供的一些有特色的商品上，这些能够使你胜人一筹。” 4. Within minutes, you will see your mindmap develops into a dynamic sketch. 这句话译为“在几分钟之内，你就会看到你的构思已经变成一幅生动的草图。” Exercises 1. Please work in groups to complete the key words 2. Complete the following using the verbs and verb phrases in the box. A good E-business Web site: (1) …with the major search engines like Google, Yahoo and HotBot. (2) …to other sites of interest. (3) …on a 24-hour basis. (4) …orders and payments on