pleasebeadvisedthatuniversitypolicystatesthatstudents.docVIP

Please be advised that university policy states that students who fail to attend the first two (2) class sessions will be administratively dropped from the class. Summer 2009 Professor Kelley CALIFORNIA STATE UNIVERSITY, SACRAMENTO College of Business Administration MKTG 101 – Principles of Marketing Course Outline INSTRUCTOR: Professor Kelley OFFICE: Tahoe 2019 PHONE: 2787199 E-Mail: Kelleyca@ WEB SITE: /indiv/k/kelleyca REQUIRED MATERIALS Principles of marketing: An applied, collaborative learning approach by Lexis Higgins (available on my web site) Essentials of Marketing, Lamb, Hair and McDaniel, 5th edition, 2006, Thompson Learning (available in the reserve book room) Course Objectives: To develop the students understanding of marketings role in the American economy, the world economy, and in the individual firm or nonprofit organization. To stress the importance of the customer, and to show the vital need for a customer orientation on the part of all employees of an organization. To understand the relationships among marketing and other business functions, the government, and society. To have students critically evaluate and apply marketing concepts and principles to goods, services, ideas, people and places. To provide students with the foundation of marketing concepts and principles needed for advanced marketing classes. To help students become more sophisticated consumers. To identify career opportunities in various areas of marketing. Course Format: The course will follow a lecture/discussion format. Students are required to read assigned chapters prior to attending class. Opportunities: There will be four opportunities (examinations) and they represent 80% of your grade. Opportunity questions will be multiple choice and short essay. Please use a Scantron 886E to record your answers. Questions will be drawn from lecture and the textbook. Each opportunity will have the sam