享奢华海外奢侈品代购网的策划书.docVIP

享奢华海外奢侈品代购网策划书 学号：2009485299 姓名：顾 磊 目录 一 项目简介··············································4 二 中国奢侈品消费市场调查与分析 1 奢侈品定义··········································4 2 奢侈品分类··········································5 3 中国奢侈品市场现状··································5 4 购买地点············································6 5 主要购买品种比例分析································6 6 奢侈品购买动机······································6 7 国内市场奢侈品价格构成······························6 8 主要奢侈品购买渠道··································7 9 售后服务··················