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Market perception on cloud computing initiatives in organizations An extended resource-based view.pdf

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Market perception on cloud computing initiatives in organizations An extended resource-based view.pdf

Information Management 51 (2014) 653–669 Contents lists available at ScienceDirect Information Management journal homepage: /locate/im Market perception on cloud computing initiatives in organizations: An extended resource-based view Insoo Son a, Dongwon Lee a,*, Jae-Nam Lee a, Young Bong Chang b a Korea University Business School, Seoul, Republic of Korea b Sungkyunkwan University, Republic of Korea ARTICLE INFO Article history: Received 26 November 2012 Received in revised form 2 May 2014 Accepted 14 May 2014 Available online 4 June 2014 Keywords: Cloud computing Event study Extended resource based view Firm performance Market value of ?rm Technology innovation ABSTRACT This study aims to investigate the economic value of cloud computing from the perspective of the stock market. More speci?cally, we conceptualize the relationship between the cloud computing initiatives of ?rms and the market reaction based on resource-based and extended resource-based views. For this study, we analyze 212 ?rm-level cloud computing announcements between 2006 and 2011 by employing the event study methodology. Our empirical results indicate that the market positively reacts to the cloud computing initiatives of ?rms. Moreover, the market reactions to cloud computing initiatives depend on three key characteristics of cloud computing, namely, ?rm-speci?c, resourcespeci?c, and vendor-speci?c factors. ? 2014 Elsevier B.V. All rights reserved. 1. Introduction The importance of managing IT continues to grow as the business environment becomes increasingly uncertain. Cloud computing is being widely used as a new IT provision model in response to the growing need for greater IT business integration, increased IT agility and ?exibility, and more economized IT use. In this model, various types of Internet-mediated IT capabilities are offered as on-demand services [4,53]. This relatively nascent IT service model has great potential to reduce IT operational costs and transform the IT managemen