销售管理有利润的客户关系2【20页】.pptVIP

Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2 Objectives Understand company-wide strategic planning and its four steps. Learn how to design business portfolios and develop strategies for growth and downsizing. Understand marketing’s role in strategic planning and how marketers partner with others. Objectives Be able to describe the marketing process and the forces that influence it. Learn the marketing management functions, including the elements of the marketing plan. Case Study Known for films, animation, theme parks and customer orientation Parks offer