市场营销英语unit-1剖析.ppt

珍惜我们这个学期！ 抓住分分秒秒发展 自己！ 讲在前面 为什么学？通过学习《营销原著阅读》课程，同学们可以收获什么，培养哪些能力，对同学们择业和以后事业发展有何影响？ 原来是懂非懂的英语花费了太多时间， 让它们变得清清楚楚、明明白白、真真切切！ 4、6级和考研最后的一把推力，强劲的推力！内销——外销 不同基础不同要求 学原著阅读能有效提升英语水平吗?中国人最擅长的英语学习模式？学完本门课程能达到什么水平?如何评价自己的学习效果? 学什么？ 怎样学？具体学习内容和作业考试Precourse test 《市场营销》原著阅读自学课程大纲要求 学习和讲解本门课程始终抓住“一个核心，两个基本点”,就是以读懂原著为核心，理解专业术语和能够翻译为基本点。 阅读不是一种习惯 阅读不是一抹书香 阅读也不是品味 是一种及其重要的能力！ 解析阅读能力 逻辑能力一个人的智慧、见识、思维和水平的重要标志。也就是说，要在当今激烈的市场竞争中立于不败之地，就要在复杂的现实情况下把握事物的本质。 语言能力看懂句子是根本（不是单词） The cost of producing radios in Country Q is ten percent less than the cost of producing radios in Country Y. Even after transportation fees and tariff charges are added, it is still cheaper for a company to import radios from Country Q to Country Y than to produce radios in Country Y. The statements above, if true, best support which of the following assertions? (A) Labor costs in Country Q are ten percent below those in Country Y. (B) Importing radios from Country Q to Country Y will eliminate ten percent of the manufacturing jobs in Country Y. (C) The tariff on a radio imported from Country Q to Country Y is less than ten percent of the cost of manufacturing the radio in Country Y. (D) The fee for transporting a radio from Country Q to Country Y is more than ten percent of the cost of manufacturing the radio in Country Q. (E) It takes ten percent less time to manufacture a radio in Country Q than it does in Country Y. Teenagers are often priced out of the labor market by the government-mandated minimum-wage level because employers cannot afford to pay that much for extra help. Therefore, if Congress institutes a subminimum wage, a new lower legal wage for teenagers, the teenage unemployment rate, which has been rising since 1960, will no longer increase. Which of the following statements, if true, would most weaken the argument above? (A) Since 1960 the teenage unemployment rate has risen when the minimum wage has risen. (B) Since 1960 the teenage unemployment rate has risen even