BEChighermodule4高级商务英语解答.ppt

MODULE 4 Business Topic The art of selling MODULE4 MODULE 4 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling 1. quotations-understanding Personality Cheerful disposition性格 Mental ingredient: imagination, creation, initiatives, presence of mind… Patience and perseverance Courtesy Complete knowledge about the products, company and the customers 2. successful sales: price, product feature, or emotional benefit 4.1 The art of selling 4.1 The art of selling Ex. 5 the main reasons for a customer deciding not to buy a product or service: 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling A-A and B-B pairs before A-B pairs Introductions: the aim of this report is to…/ this report describes… Reasons: this is due to…/ The reasons for this are as follows… Prospects: looking to the future,… Recommendation: consequently, I would like to propose… Vocabulary: Describing performance Time phrases Verbs Nouns Prepositions Qualifiers Cause and result (1) to peak/reach (2) to level off a high (peak) of (3) to rise /climb/pick up/a general upward trend (4) to fall/drop/collapse/plummet/bottom out (5) to shoot up/take off/soar/rocket (6) to recover/improve a recovery/improvement (7) to fluctuate Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs Describing Trends or Movements in Graphs 上升和下降趋势的组合描述（嵌入了时间和程度之后）： 1. 先上升后下降的句型： ...... increased slowly during…… and …… but fell sharply in ……. A steady fall in …… during …… and …… followed the sharp increase in ……. 2. 先下降后上升的句型： …… fell before …… began to make a recovery …… …… continue the recovery, climbing to …… …… dropped during …… but increased