西安汽车爱好者网站策划本科毕业专业论文.docxVIP

西安欧亚学院本科毕业论文题目：西安汽车爱好者网站策划学生姓名：骆阳阳指导教师：徐瑞所在分院：物流贸易学院专业：电子商务班级：统本电商0801班二O一二年四月西安汽车爱好者网站策划摘要：随着目前中国汽车产业水平的提高，汽车已经走进千家万户，同时汽车周边产业的发展也如火如荼。西安市作为西部的一个经济交汇中心，拥有庞大的私家车用户，可是却没有相对应的汽车网站提供全面的汽车基础知识、汽车选购平台以及汽车衍生产品和服务。同时，通过网络搜索，可以看出在目前的中国互联网上针对汽车的这些服务也都不尽如人意，无论是门户网站的浅尝辄止还是专门的汽车技术网站都无法给广大的用户提供全面的、能够使生活与娱乐相结合的服务。本策划以西安市为基点，提出了一个依托于网络的便捷性、无时空约束性等优势，并以区域性广大汽车用户和潜在消费用户为消费目标的全面性、教育性、娱乐性的网站策划。目的是伴随西安快速发展的经济形势，为人们提供满足其日益提高的生活需求的专业汽车消费网络平台。关键词：西安；汽车网站；策划Xi'an car enthusiast site planning抱歉，系统响应超时，请稍后再试支持中英、中日在线互译支持网页翻译，在输入框输入网页地址即可提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅Abstract:With China's automobile industry standards, car has been into the tens of thousands of households, at the same time the perimeter of the automobile industry can develop like a raging fire. Xi'an city as a western economic convergence center, has a huge private car users, but not the corresponding car site provides comprehensive basic knowledge of automobiles, auto purchase platform and car derived products and services. At the same time, through the network search, can be seen in the present Chinese Internet for automotive services such as these are not just as one wishes, regardless of is the portal of the superficial or specialized automotive technology site can give the vast numbers of users with comprehensive, can make life and entertainment combined service.The plan to Xi'an city as the starting point, put forward a relying on network convenient, without time and space constraints and other advantages, and regional the majority of car users and potential users for consumer consumption goals comprehensive, educational, recreational site planning. Purpose of Xi'an is accompanied by rapid economic development, people to meet the increasing demand of life of professional automotive consumer network platform.Key words: Xi'an; auto sites; planning目录1 绪论11.1 研究背景和意义12网站可行性分析22.1 市场现状22.2 消费者行为分析22.3 竞争对手分析32.4 网站分析与定位43网站内容规划53.1 网站网页设计53.2 网站栏目内容63.2.1 网站前台页面73.2.2 网站后台页面83.3 网站技术策划84网站运营与推广104.1 运营策划104.1.1 网