教案人教book九Unit教学设计Reading.docVIP

Unit 5 Inside advertising Part One: Teaching Design Period 1: A lesson plan for reading (HOW ADVERTISING WORKS) Aims To help students develop their reading ability To help students learn about advertising Procedures Warming up by defining advertising Good morning, class! Do you know what is advertising? Do know want to know some inside information about advertising? ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. Now turn to page 42. We shall take HOW ADVERTISE WORKS today. ■Warming up by learn to use “advertise” Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss. Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting. ■Warming up by looking and saying What are these pictures for? Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures? But first let’s go to page 84 for some necessary information. I. Pre-reading Here are some questions and answers for the pictures I showed you just now. Read them and match them with the correct pictures. You may draw your own pictures to match them. Question1: What can be more terrible than watching these ads? Answer1: You could get someone watch the ads for you. Question2: Why are the ads on this page so small? Answer2: I dont want people to die, I just want them to suffer. Question3: What can I do if I want to order some of these products? Answer3: You can seek for medical care, but its probably too late already. Question7: What is the purpose of these silly colours you use? Answer7: Turn your monitor off and read the black text on the