荷兰皇家壳牌公司改革(英语).docVIP

Introduction Royal dutch shell is an oil and gas company, that founded in 1907 through the alliance of the oil company Royal Dutch petroleum Company and the British Shell Transport and Trading Company. During the about one hundred year, our company has expanded its business all over the world, as a result, there need a diversified workforce and an inclusive environment. Since the mid-1990s, most of our competitors were undertaking diversity and inclusion policies, and that our company also regarded as our strategy. After years development, DI was embedded in Shell, however, it was not successful and these gains were hard won and relatively fragile so that we need go on carrying out it and enhance and improving it. Main sections During the change, I am going to use The Three-Step model. More specific phases as follow. The first phase is unfreezing. Diversity Inclusion is the strategy for winning and directly supports our ambition to be the world’s most competitive and innovative energy company. It’s about unleashing talent and matching it to business success. Why Diversity Inclusion is so important that we need regard it as strategy? Four key types of organizational change I think the type of organizational change should be Adaption. Because our strategy is also that embed DI into our company and we need to response to external and internal threats. Force-field analysis process of analyzing the forces that drive change and the forces that restrain it. External environment: With the development of Globalization, the world’s workforce is more diverse than ever before, due to global business operations, besides, the culture that different countries and areas have exerts an important influence on running of one company, so we need to take it for account if we want to success. The economic downturn led to a drop of oil prices and a drop in the demand for oil, shrunk profits, forced companies to lower their capital expenditure and to adopt cost-savi