“平面广告设计”考试绘图题方法及范例.pptVIP

食品包装工程图 08 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  食品包装工程图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  食品包装工程图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  食品包装工程图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  食品包装工程图 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 茶叶包装工程图 09 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 绘图考试范例 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 关于POP 01 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  POP是英文point of purchase的缩写，意为“卖点广告”。 其主要商业用途是刺激引导消费和活跃卖场气氛。她的形式有户外招牌， 展板，橱窗海报，店内台牌，价目表，吊旗，甚至是立体卡通模型等等。 常用的POP为短期的促销使用，其表现形式夸张幽默，色彩强烈，能有 效地吸引顾客的视点唤起购买欲，她作为一种低价高效的广告方式已被 广泛应用。 关于POP Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. POP的制作形式 02 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  POP的制作形式有彩色打印，印刷，手绘等方式。随着电脑软件技术的发展，在美工设计应用上更尽显其美观高效的优势，甚至可将手绘艺术字形的涂鸦效果模仿的淋漓尽致，并可以接拨来自数码相机，扫描仪的LOGO图片等素材。特别适合对POP需求量较大的卖点快速高效低成本的制作。 POP的制作形式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. POP广告画面的组成部分 03 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.  1、标题和副标题 2、文字注释 3、商品说明 4、商品价格 5、图形、形象 6、色彩 POP广告画面的组成部分 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright