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Sustainabiliy in Business Challenges and Action
Challenges … The prevailing mindset Inertia of organizational arrangements WIIFM …? (What’s in it for me?) “Shaping New Rules of Competition” UN Global Compact Participant Mirror, July 2007 – McKinsey “The complexity of implementing an ESG strategy is another important barrier. There are material practical challenges in translating good intentions into good deeds. While 72 percent of the CEOs we surveyed said that a corporate stance on ESG issues should be fully embedded into the strategy and operations, only 50 percent think their firms actually do so.” Alcan’s Interpretation of sustainability – Addressing key Alcan business issues, linking global and local issues, trends and developments with business strategy and activities Think broadly about issues and impacts Engage and partner with stakeholders Make connections integrate sustainability within and across our business Sustainability … a driver for innovation? “The Link Between Competitive Advantage and CSR” Michael E. Porter and Mark R. Kramer, Harvard Business Review, December 2006 “Addressing social issues by creating shared value will lead to self-sustaining solutions that do not depend on private or government subsidies. When a well-run business applies its vast resources, expertise, and management talent to problems that it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philanthropic organization.” Business and Sustainability Operationalizing Sustainability: development and training for key internal personnel … and Action? Cultivate the courage to lead on this topic with senior managers Recruit and work with new, younger employees and business leaders Support, encourage and catalyze integration and embedding of sustainability considerations in mainstream business activities, particularly strategy and decision-making aspects Develop capability to identify, target and capture broader value Question the current approach
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