Exploring Corporate Strategy 8th Edition -Chapter02_The Environment.pptVIP

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2017-03-25 发布于江苏
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Exploring Corporate Strategy 8th Edition -Chapter02_The Environment.ppt

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Exploring Corporate Strategy 8th Edition -Chapter02_The Environment

The Focus of Part 1: The Strategic Position How to analyse an organisation’s position in the external environment How to analyse the determinants of strategic capability How to understand an organisation’s purposes, taking into account corporate governance, stakeholder expects and business ethics How to address the role of history and culture in determining an organisation’s position The Strategic Position 2: The Environment Learning Outcomes (1) Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, environmental and legal factors Identify key drivers in this macro-environment and use these key drivers to construct alternative scenarios with regard to environmental change Learning Outcomes (2) Use five forces analysis in order to define the attractiveness of industries and sectors for investment and to identify their potential for change Identify strategic groups, market segments, and critical success factors, and use them in order to recognise strategic gaps and opportunities in the market Exhibit 2.1 Layers of the business environment The Macro-Environment PESTEL Framework The PESTEL Framework What Are Key Drivers for Change? Key drivers for change are environmental factors that are likely to have a high impact on the success or failure of strategy. What is a Scenario? Scenarios are detailed and plausible views of how the business environment of an organisation might develop in the future based on key drivers for change about which there is a high level of uncertainty. Industries and Sectors Exhibit 2.2 The Five Forces Framework The Threat of Entry: Barriers to Entry Why Are Substitutes a Threat? Substitutes can reduce demand for a particular class of products as customers switch to alternatives. Price/performance ratio Extra-industry effects The Power of Buyers The Power of Suppliers Degree of Competitive Rivalry Competitor balance Industry growth rate High fixed costs High exit barriers Low different