物流专业英语第七部分.pptVIP

School of Logistics,Southwest Jiaotong University School of Logistics,Southwest Jiaotong University * School of Logistics,Southwest Jiaotong University * Session 05: Case Study - Calculation Profit composition calculation Price Management with PPI Cost-based Pricing Models Total Cost of Ownership * School of Logistics,Southwest Jiaotong University * Answer of Example 2: Price Management with PPI Price paid to supplier on March 30, 2009: $52.50/unit Price paid to supplier on June 30, 2009: $53.20/unit Percentage price increase = ( $53.20 — $52.50 ) / $52.50 = 1.33% * School of Logistics,Southwest Jiaotong University * Answer of Example 2: Price Management with PPI Iron casting PPI (March 30, 2009) =127.2 Iron casting PPI (June 30, 2009) =127.5 Percentage inflation for steel castings = (127.5 — 127.2）/127.2 = 0.24% Conclusion: the price increase paid by the purchaser is over fives times as much as the increase in the PPI for iron castings – which is an unreasonable amount. The purchaser should definitely question the supplier about this recent price increase, and negotiate a better price! * School of Logistics,Southwest Jiaotong University * It could be said that consumers buy the product and not the package, however, packaging: can heavily influence the consumer’s purchasing decision facilitate or preclude a product’s entry into a particular market can make the difference between customer satisfaction and dissatisfaction can provide a crucial point of differentiation between products normally considered commodities * School of Logistics,Southwest Jiaotong University * Packaging can be said to perform six functions; three logistics and three marketing functions Logistics functions include: Containment Protection Unitisation Marketing function include: Promotion Placement Identification * School of Logistics,Southwest Jiaotong University * Containment The containment function of packaging is to ensure the contents arrives at its point of ultimate sal