Questionnaire Design Clinic.pptVIP

* * * * * * * * 5-7 response options General guidelines number of scale points (sensitivity vs. meaning) labeling of scale points Response Options How would you rate the instructor’s ability to explain the material in this course? Extremely poor, Somewhat poor, Fair, Somewhat good, Extremely good (or Excellent) Response Option Labels - example Physical Format Checklist Number all questions sequentially Use large, clear type; don’t crowd ‘White space:’ Place more blank space between questions than between subcomponents of questions List answer categories vertically instead of horizontally Avoid double/triple ‘banking’ of response choices Be consistent with direction of response categories Be consistent with placement of response categories Physical Format Checklist (continued) Don’t split questions across pages. If necessary (e.g., question requires 1.5 pages), restate question and response categories on next page Put special instructions on questionnaire as needed, next to question Distinguish directions from questions – be consistent Key References To Get Started Dillman, Don. Mail and Internet Surveys: The Tailored Design Method. New York: John, Wiley Sons, Inc, 1999. Bradburn, N, Sudman, S. and Wansink, B. Asking Questions: The Definitive Guide to Questionnaire design – for Market Research, Political Polls, and Social and Health Questionnaires. San Francisco: Jossey Bass, 2004. See also past issues of Public Opinion Quarterly Other References Schuman, H., Presser, S. (1981). Questions and answers in attitude surveys. New York: Academic Press. Krosnick, J.A., Holbrook, A. L., Berent, M. K., Carson, R. T., Hanemann, W. M., Kopp, R. J., Mitchell, R. C., et al. (2002). The impact of No Opinion response options on data quality: Non-attitude reduction or an invitation to satisfice? Public Opinion Quarterly, 66, 371–403. Saris, W. E., Krosnick, J. A., Schaeffer, E. M. (2005). Comparing questions with agree/disagree response options to questions w