高层沟通.pptVIP

At this point we introduce a concept call SCIPAB: Situation, Complication, Implication, Position, Action, Benefit This is a template for constructing strategic, Executive focused messages and recommendations, What they will do is create an opening for a meeting with their chosen channel Executive using this model. The first part of the message is all about the Executive: what is important, what is a problem or a challenge and what happens if the Executive does’ address the problem or challenge. Transition: Let’s look at the next part of the message Mandel Communications, Inc. ? 2004 * H