WhyandWhentoBidfortheICCACongress为何何时申办ICCA年会.ppt

51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 Session sponsored by: International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 Why and when to bid for the ICCA Congress23 October 2012 Germany hosted ICCA Congress twice before 2011 (1974 Munich, 1984 Berlin) #1 in Europe, #2 World (ICCA statistics) Very strong German ICCA community Only numberwise? Is there a lobby for Germany inside ICCA? Germany was bidding in 2006 together with Biarritz and Florence and lost! WHY? Why and when to bid? How can we find out why? (Ask the CEO!) When would be a chance bid again? Germany started immediately after we got beaten To prepare a new bid To learn the lessons To create a professional, efficient bid To form a German team around a destination To bring in emotion Be prepared to do the unexpected! Why and when to bid? Why? After 1989 Germany has changed, Europe has changed, the World has changed Show a new and different Germany Fullfill all stereotypes about Germany (expected) Implement innovation and emotion (unexpected) Strategic plan! Why and when to bid? When? Your country is prepared You understand the ICCA Community You are known in the ICCA community You did smaller meetings for ICCA Chapter Meeting Client Supplier Workshop You become active inside ICCA Regional activities (chairperson) Who? Leipzig because 100 % fullfillment of criteria set up in our strategic plan Why and when to bid? Anything else? Be prepared to lose Be prepared to step into a long and tough bidding process Be prepared to spend money Be prepared that there are 3 steps Emotional bid book (attract attention) 3 day site inspection by the CEO (improve) Live present