天津202年自考“医药市场营销学”课程考试大纲.doc

天津市高等教育自学考试课程考试大纲 课程名称：医药市场营销学 课程代码：1222 第一部分 课程性质与目标 一、课程性质与特点 医药市场营销学是高等教育自学考试药学（本）专业的一门专业课程，它是建立在经济学、管理学和医药专业知识基础上的一门应用学科。本课程主要介绍了市场营销学的概念、原理，且将其理论与我国的医药市场营销实践相结合，着重分析了医药领域进行市场营销活动的特殊性，从而形成一门独具特色的学科。学习这门课程，对于药学专业的学生适应市场经济的要求、树立正确的观念、更好地为我国的医药经济服务、实现自身价值，具有十分重要的意义。 二、课程目标与基本要求 通过本课程 三、与本专业其他课程的关系 本课程 次 容 时 天津市高等教育自学考试课程考试大纲 课程名称：医药市场营销学 （2008年9月版） 课程代码：1222 emotionalBecause of the guerrilla forces in the surrounding area have been withdrawn, activities in the Lakes Cheng Wanjun also refuge in Japanese, Zhu Xi forces became the puppet to attack key targets　Eve puppet attacking in Wuzhen, face the problem of the retreat was to meet the enemy, in a debate within the leadership, some believe that the elves, concentrate a superior force, surely do, early transfer is the best way to reduce losses. 　　Deputy Commander Wang Hesong impassioned statement: Wuzhen hold, is our militarys duty! I have win a series of victories, morale, Wuzhen battle to victory, fight this battle, a Chinese miracle in the history of guerrilla warfare.Commander Zhu Xi did not have much, but the final word. On November 5, we flew over the town for several days, bomb bursts, trembling moan tranquil town in the war. People have the feeling of a catastrophe in the town. 6th reconnaissance around the command personnel brought an urgent intelligence, town-wide panic, in the face of news of the Japanese attack town, to avoid the scourge of war, the majority of people young and old fled to the countryside in the town. Also hard to find a boat in the river. Past the bustling town just seems a deserted and desolate. 7th day in implementing low-level flights over the town, fired. That night, the Elves attack Wuzhen confirmed information. Night, bursts of gunfire coming from the distance, reportedly is Deputy Commander Wang Hesong Xu Miao came Nanxun sniper assault of the Elves. 8th, the situation is more severe in the town